Weekly SeneTips

• If you need to tone down the redness of the skin use a yellow undertone shade of MakeSenseT Foundation.
• If a person has a very sallow complexion use a pink undertone shade of MakeSenseT Foundation.

• Methyl Gluceth-20: Humectants (meaning they preserve the moisture content of materials)
• Glycerin is a solvent, an emollient and humectant that helps

  Keep moisture in the cream and

  Helps the product to spread better across a surface, reducing drag and pull. It is nontoxic, nonirritating and nonallergenic to the skin.
• Triethanolamine is a Surfactant. A Surfactant is a wetting ingredient that lowers water's surface tension allowing the product to spread more easily over the skin and is used when a mild product is required for the skin.
• Hydroxyethylcellulose is a modified cellulose (chief constituent of the fiber of plants) used as a binder, emulsion stabilizer and thickener.

Fooops® Remover

• Butylene Glycol is a humectant that retains scent and preserves against spoilage.
• Diglycerin is a humectant derived from Glycerin.
• PEG-80 Sorbitan Laurate is a water-absorbing base material and natural emulsifier. The number 80 refers to a molecular type.
• Sodium PCA is a naturally occurring component of human skin that is believed to be partially responsible for its moisture-binding capacity. It is extremely water absorbing and at high humidity, dissolves in its own water hydration. Application of this compound is as a skin humectant that increases the skin's softness.
• Cocamidopropyl Betaine is a surfactant, cleansing ingredient and foam booster.
• Sodium Laureth 13 is used as a wetting and cleansing agent and a water softener.
• Citric Acid: Used as a preservative and sequestering ingredient (a preservative that prevents physical or chemical changes affecting color, flavor, texture or appearance of a product) to adjust alkali balance, and is also used as an astringent.
• Phenoxyethanol is an oily liquid used as a bactericide and topical antiseptic.

Both Removers are extremely economical to use:

A customer usually only needs to purchase OoopsT Remover one time. After the customer uses LipSense® Lip Color for a while, they learn to determine how long their lip color shade last on them based upon the pH balance of their skin's surface.

You only need to use Fooops® SenseCosmeticsT Color Remover once at the end of each day prior to washing your face before bed time.

When applying Fooops® SenseCosmeticsT Color Remover to the skin - first pump one to two dollops into the palm of your hands. Dilute Fooops® by adding a few drops of warm water and stir. Apply to face and let set for about 20 seconds before removing with a warm wet wash cloth.

• Molecular Weights: Great time and care have been taken to formulate our anti-aging products with ingredients that actually affect the skin. This has been achieved through the use of varying-sized molecules, or the molecular weights of the ingredients in each of the products.
• Permeable Membrane: Our skin is a permeable membrane - it is porous. That means if an ingredient is made of molecules small enough to penetrate through this porous membrane (our skin) the ingredient could then affect the way in which cells grow from beneath the skin's surface. However, if the molecule is too big, it simply stays on the surface of the skin.
• Cosmeceuticals: Within the cosmetics and personal care industries, the use of the term cosmeceuticals describes creams and lotions from which the skin may derive benefits such as nutrients and vitamins, etc. What most people do not know is that the nutrients and vitamins contained within these creams and lotions are made of molecules that are too big to penetrate through the skin. No matter how much money you spend on these products, they do not work! The term cosmeceutical is often used as a marketing pitch to sell products. There are no rules that instruct companies to tell the uninformed masses that their products may contain only a tiny bit of the nutrients and vitamins upon which they claim to be a cosmeceutical, nor do they have to tell you the molecules of these ingredients are too large to penetrate the skin.
• Comedogenic (co-me-doe-genic): Comedogenic refers to ingredients that clog pores. Products made of molecules that are too big to penetrate the skin's surface are often found to be comedogenic (or pore clogging) as they are only surface products.
• SeneCeuticalsT: SeneDerm® with SenePlex® and the long-lasting color technology of SenseCosmeticsT with SenePlex® are made of ingredients of varied molecular weights. Some molecules are small enough to deliver the benefits of SenePlex® Complex into the bottom of the second layer of skin while other molecules are just large enough to offer the skin's surface a layer of protection from free radicals in the atmosphere and prevent skin's moisture loss.
• Non-Comedogenic: Refers to ingredients made of molecular weights (sizes) that do not clog pores. Even the largest molecular weights of SeneCeuticalsT that help prevent moisture loss and fight free radicals are not large enough to clog pores.
• Product Claims: SeneGence® SeneCeuticalsT have been sent to an independent Laboratory for testing. The laboratory not only verified our in-house test, but their tests were even more significant! These verified tests are the results SeneGence® publishes in the front pages of the SeneCeuticalsT Beauty Book. You need to know that less than 5% of today's product manufacturers send their products for independent testing. You can now clearly see why!

SeneCeuticalsT are non-comedogenic and really work! That is why we are in a cosmeceutical category of our very own!

SeneCeuticalsT is the combination of the proprietary formulation of SeneDerm® with SenePlex® SkinCare System combined with the patented long-lasting color technology of creamy SenseCosmeticsT with SenePlex®.

The SenseCosmeticsT line of creamy, color cosmetics delivers the same continuous benefits of our skincare line. The use of SeneCeuticalsT both day and night compounds the benefits for a more beautiful complexion through the use of a simple skincare process and application of amazing, versatile anti-aging color cosmetics.

The SeneDerm® with SenePlex® SkinCare System formulas and creamy SenseCosmeticsT with SenePlex® contain a proprietary skincare ingredient called SenePlex® Complex. SenePlex® Complex is a unique combination of ingredients that, when used properly, accelerates cellular renewal growth. The SeneDerm® with SenePlex® SkinCare System makes beautiful, healthy skin a reality over an eight-week period of time by increasing:
· The Skin's Cellular Renewal Cycle an average of 23.3%
· Moisture and hydration an average of 54.2%
· Skin firmness and elasticity by an average of 51.9%
· Luminosity an average of 48.7%
· Reduces fine lines and wrinkles by an average of 55.7%

The application of long-lasting SeneGence® SenseCosmeticsT with SenePlex®, used in conjunction with the SeneDerm® SkinCare System with SenePlex®, continues to deliver the same benefits to your skin, even while wearing color cosmetics. Long-lasting SenseCosmeticsT with SenePlex® enforces anti-aging effectives by layering each SenseCosmeticsT with SenePlex® as you apply your makeup because:
· Each layer of SenseCosmeticsT with SenePlex® provides more SenePlex® Complex
· The long-lasting properties of SenseCosmeticsT with SenePlex® aids as a barrier to protect the skin from environmental harshness.
· The application of a MakeSenseT Foundation with SenePlex®, layered on top of any SeneDerm® Daytime Moisturizer, gives your skin the benefit of a mechanical shield (when combined together) that is boosted to the equivalent of a waterproof SPF 30.

• An "Active" - An active ingredient is an ingredient or combination of ingredients that impact the way in which a process happens.
• The "Actives" are a "Kinetic Enzyme" - Kinetic Enzymes create energy. This means that SenePlex® speeds up the natural process of reproducing cells without changing the process itself.

Here's Why:

SenePlex® Complex is a mixture of unique ingredients and raw materials contained within a delivery system that allows for penetration and delivery of the SenePlex® actives into the second layer of the skin, the dermis. At the very base of this layer, the actives create a kinetic enzyme reaction and increase the cellular growth production. Increasing cellular growth has a substantial impact upon the health and conditions of the skin.

Simply stated: SenePlex® Complex impacts the growth of living cells and increases the cellular renewal process at a rate never before seen in the cosmetics and skincare industry.

Here's How:

SenePlex® Complex's direct effects upon the skin: In the normal course of cellular production, cells are generally dehydrated and hardened by the time they reach the outer layer of the epidermis. As cellular production increases (speeds up by SenePlex® Complex), cells on the way to the surface of the epidermis are replaced with newer cells faster.

• Moisture Content - The dehydration process of these newer cells has not been completed, even as they are replaced with the cells rising to the top from underneath. Moisture content is improved through increased cellular production. Cells maintain a greater amount of moisture making them more plump and supple.
• Luminosity- Replacing older dead cells with cells that maintain greater moisture content makes skin more luminous. When light touches the surface of dead cells, the light is absorbed, making dull complexions. However, when light touches a cell containing moisture, the light reflects off of the moisture making skin glow.
• Firmness and Elasticity - Increased cellular growth also means less time for cells to naturally loose collagen content and break down elastin fibers that make the skin sag. Increased cellular production helps to increase firmness and elasticity of the skin naturally due to the retention of moisture in and around the cells.
• Fine Lines and Wrinkles - Fine lines and wrinkles are often attributed to the build up of dehydrated, dead skin that has been compacted into certain areas of the skin surface. With healthy, moist, luminous cells produced at a constant and increased rate, fine lines and wrinkles diminish because dead, dry flat cells are replaced with fuller plumper cells from the bottom up. Also, the SeneDerm 3-in-1 Cleansers maintain the surface exfoliation process to ensure the fullest, plumpest cells are on the skin's surface.
• Balancing and Diminishing Skin's Discoloration - With increased cellular growth, it is conceivable to imagine that non-genetic color spots created by unhealthy skin could be replaced by healthier, more beautiful skin. This can result in a more evenly-colored skin surface, making your complexion appear smoother.
• Blemished Skin Types - If cells are being produced at an increased speed, small lesions created by blemishes could possibly heal faster.

SeneGence® sent samples of the product to an independent laboratory to verify our in-house test results of SenePlex® Complex for publication. You should know that less than 5% of products in the marketplace today do this, even though they claim "marketed results," or "unverified, self-tested results" for spin.

The Independent Laboratory tests were based upon the use of the product (Evening Moisturizer) over the course of eight weeks. Amazingly, 100% of those tested experienced significant changes in their skin. The results are as follows:

When using SeneDerm® and SenseCosmeticsT with SenePlex®, there is no need to use topical products like acid peels that strip away the signs of aging. The signs of aging will be back the next day and weeks because the cells are still growing to the top of the skin in the typical cellular aging way. When using SeneDerm® and SenseCosmeticsT with SenePlex®, healthy skin continuously grows from the bottom up for as long as you use the products.

• Silica is used as a thickening agent in cosmetics.
• Mica is an earth mineral used to give products sparkle and shine.
• Titanium Dioxide is an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation
• Diamond Dust - Helps to make your smile dazzling!
• SD Alcohol 40-B is thinner than water and can better suspend the tiny ingredients that are needed in the product. As well and just as important, SDA40 evaporates, so that when actually placed on to the lip with the wand, the SDA40 delivers all the needed ingredients of the lip color to the lips and then SDA40 evaporates, leaving behind the long lasting color technology.

Is SDAlcohol40 the same as Isopropyl Alcohol?
SDA40 is completely opposite of isopropyl alcohol. To prove this point think about this: Isopropyl Alcohol can be used to instantly remove LipSense® Liquid Lip Color; where by SDalcohol40 is a necessity to apply LipSense® onto the lips. Please do not confuse the two alcohols.

It can sometimes be difficult explaining the ingredients that SeneGence® uses, to a non scientist type person (most of us!). An example of this is that simply based upon a 'named' ingredient (and the popular interpretation there of) is that there may be many variations and sources from which to gather any one 'named' ingredient. There may exist 'Harsh' sources and 'Mild' sources. There might exist ingredients from animal resources as well as plant or natural sources and, of course synthetic sources. There are also numerous ways in which 'named' ingredients are mixed to produce or eliminate certain affects of the original 'named' ingredient.

Diamond Collection Colors
Brilliant Berry
Praline Pave
Eternity Flame
Baguette Beige
Rose Marquee
Pink Diamond

Color Category
Pink - Pink Diamond
Rose - Eternity Flame
Mauve - Brilliant Berry , Rose Marquee
Brown - Praline Rose
Neutral - Baguette Beige

General Tips to picking the right LipSense® shade:

Light skin and blonde hair: Most shades of orange, pink, purple
Dark skin and dark hair: Most shades of red, violet
Light skin and dark hair: Most shades of brown and beige
Red hair women: coral-red, brown and bronze colors

How to Create Different Shaped Lips

1. Small Mouth with Small Lips: These are easily corrected by taking LinerSenseT liner outside the natural lip line. Work slowly and steadily to form a perfect shape. Fill in with LipSense® Liquid Lip Color. A LipSense® Highlighter shade on the upper lip would also create an impression of fullness.
2. Large Mouth with Full Lips: Apply MakeSenseT liquid foundation to the entire mouth, then outline with a dark shade of LipSense® Liquid Lip Color just inside the natural contours of the mouth. Then apply a layer of LipSense® of a lighter shade carefully and accurately within this outline. Subdued shades work well for this kind of mouth. Use medium toned LipSense® Liquid Lip Colors and avoid dark browns, plums, electric brights or pale shimmer shades.
3. Full Upper Lip: Apply MakeSenseT Foundation makeup to the upper lip. Outline just inside its natural contour with LinerSenseT and apply a dark shade of LipSense® Liquid Lip Color. Then outline the lower lip just outside its natural contour and emphasize by filling in with a lighter shade of LipSense®.
4. Full Lower Lip: Outline upper lip just outside its natural contour with LinerSenseT. Apply a light shade of LipSense® and in the center add a touch of Glossy Gloss. Apply MakeSenseT Foundation makeup to the lower lip. Outline with LinerSenseT just inside its natural contour. Then fill in with a darker shade of LipSense®.
5. Wide Mouth: Cover the corners of the mouth with MakeSenseT Foundation makeup or Concealer. Apply LipSense®, stopping a few millimeters before the corners of the mouth are reached.

CONTOURING Your Lips
For Thin Lips:
Choose bright or strong colors. Avoid dark, dull or matte colors. Thicken the new line until it covers the space between the line and natural lip line.
For Medium Lips:
Define the cupids bow or V-shape at the center of the upper lip along the natural lip line. Define the center bottom lip. Then draw a line, still along your natural line from the outer corners in, to meet the center lines.
For Full Lips:
Matte or muted lip colors will make the lips appear less full and smaller (if that is your desire). Avoid light or bright colors. Apply a thin coat of MakeSenseT Foundation along your natural lip line or yellow tinted concealer (evens out skin tones) around your lip area. Draw a fairly thick lip line just inside the natural lip line then apply lip color.

• Get a beautiful, natural-looking sunless tan even if you’re not able to achieve a real tan
• Sunless tans are completely safe
• Sunless tans are temporary … no long term commitment!
• Sunless tans take less time than a real tan … and once applied, they last for days
• The shade of the tan darkens with each consecutive day’s application
• Great to wear on legs with skirts and dresses instead of hot and unsightly panty hose
• Use SeneDerm® Shea Butter Body Bronzer on specific body areas, or achieve an all-over, line-less sunless tan all over
• Your entire body receives the anti-aging benefits of the SenePlex® Complex, while you self-tan

MakeSense™ Foundation with SenePlex®:

• Oil free
• Can be used on any skin type
• Non-comedogenic (will not clog pores)
• Color adapts to your natural skin pigmentation for a natural customized look
• Can be worn as sheer color; or thicker for heavier coverage to conceal discolorations
• Waterproof and sweat proof - stays on all day until removed
• Provides a mechanical shield sun protection equivalent to a waterproof SPF 30 (when used with SeneDerm® Daytime Moisturizer)

SeneDerm® Translucid Loose Powders and Bronzers:

• Adds an additional layer of mechanical shield for protection against the environment (with or without Foundation)
• Absorbs perspiration and oils to reduce shine
• Anti-aging and anti-wrinkle, fighting free radicals in the environment
• Helps to soothe and diminish inflammation, irritations and rashes
• The Bronzers are more evenly applied to the face after a light coating of the loose powder has first been applied.
• The Bronzers are also versatile as they can be used for other color cosmetics applications such as shadows, blushes and even as highlighters on your lips! Simply apply Bronzer before lip color dries and prior to application of Gloss. This powder technology is amazing!

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• Dihydroxyacetone (DHA) is currently the only active ingredient approved by the FDA for sunless tanning. It interacts with the proteins in the outer layer of your skin to produce a tan-like appearance without sun exposure.
• Sorbitan and Sesquioliate are thickening agents that are sometimes known as a synthetic wax.
• Ceresin is a clay derived thickening agent.
• Panthenol is a humectant, emollient and moisturizer.
• Erythrulose is a natural keto-sugar which reacts in complementary combination with DHA (dihydroxyacetone) producing an even, non-streaky and longer tan.
• SenePlex® Complex is the mechanism that speeds up the cellular renewal process. Producing cells faster is the fundamental process that will produce plumper, firmer, and better looking luminous skin. SenePlex® Complex is an acid-free combination that increases skin cell renewal. It increases collagen production by contributing to skin firming. It evens skin tone by visibly minimizing the appearance of minor scaring, discoloration and age-related fine lines. A polysaccharide found in the algae calms irritation and promotes healing. It visibly reduces inflammation and redness of sensitive or irritated skin.

How does SeneDerm® Shea Butter Body Bronzer with SenePlex® work?

SeneDerm® Shea Butter Body Bronzer with SenePlex® contains dihydroxyacetone (DHA). According to the American Academy of Dermatology, the most effective self tanning products contain dihydroxyacetone (DHA). as the active ingredient. The tan is a chemical reaction between the DHA and the amino acids and proteins in the outer layer on the skin surface. It is not a dye, stain or paint. The reaction is non-toxic and skin safe, without the damage associated with UV exposure. The tan is temporary and will fade gradually over 3 to 10 days.

• Some people may be sensitive or allergic to the ingredients found in SeneDerm® Shea Butter Body Bronzer. Try a test run with a dab on a small section of skin before covering your entire body. If you notice an uncomfortable reaction, discontinue use at once.

Do I need to apply a sunscreen?

The most important thing to remember about self tanning is that SeneDerm® Shea Butter Body Bronzer does not protect your skin against the sun. When using the Body Bronzer, slather yourself with the same amount of sunscreen you would use if you were as pale as a ghost.

If I swim in a chlorinated pool, will my sunless tan fade?

Long exposure to water, with or without chlorine, will fade your sunless tan. Your outer skin cells will start to soak up water, and that dilutes the tanning effect. The longer you are in the water, the more your skin will fade. Using your SeneDerm® Shea Butter Body Bronzer regularly over a period of time will saturate the skin better and your sunless tan will hold up longer in water, but it will still be affected. It is reported that applying a waterproof sunscreen before you get in the water prevents the sunless tan from fading as quickly.

Can I hide my scars by self tanning?

Scars are a bit unpredictable. Mostly, they darken very little or not at all. The more recent the scar, the less Body Bronzer it will absorb. Please note that stretch marks are scars! Stretch marks that are a few years old will be disguised by sunless tanners; new ones will not absorb the lotion and may look more prominent (if this gets you down, keep in mind that stretch marks and scars don't tan in the sun, either - and the sun will impair healing). Your freckles and moles will also darken along with the rest of your skin. In fact, some colorless moles may become significantly darker. This is a sad fact of sunless tanning.
If you're pregnant or nursing, experts recommend checking with your physician before applying
According to the American Pregnancy Association, DHA is considered safe for pregnant woman. However, their editors also say, "The only concern is whether the active ingredient, dihydroxyacetone (DHA), is able to penetrate the skin. Studies do not confirm that it can, but some health care providers encourage women to wait until after the first trimester, just to play it safe."

Is it okay for men to use SeneDerm® Shea Butter Body Bronzer with SenePlex®?

No. Men should never do anything to improve their appearance. They should avoid shaving, getting haircuts, buying stylish clothing, working out, and brushing their teeth. Otherwise, such consequesnces may result such as dating and marriage! (Of course men can use SeneDerm® Shea Butter Body Bronzer! It is not gender specific!)

Reasons to Avoid the Sun

• Drugs & herbs that can make skin sun-sensitive:
  · Retin-A
  · Birth control pills
  · Antibiotics
  · Drugs used for cancer treatment
  · Diabetes drugs (oral)
• Skin type classification
  · TYPE I - very fair skin, burns very easily and does not tan
  · TYPE II - fair skin, burns easily and tans slightly
  · TYPE III - burns occasionally and tans slowly
  · TYPE IV - minimal burning and tans always
  · TYPE V - rarely burns and tans always; medium to heavy pigmentation
  · TYPE VI - never burns and has a very dark tan; heavy pigmentation

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• Mineral Oil (refined for molecular sizing) is a clear and odorless oil. It is very mild and can't become a solid or clog pores.
• Shea Butter and Olive Oil are both natural antioxidants high in unsaponifiables, which is a large group of compounds called plant sterolins. This ingredient is considered a must for emollience in skin care. Two of the natural oils with the highest unsaponifiables are shea butter and olive oil (followed closely by avocado oil and sesame oil). They have a superior moisturizing effect on the upper layer of the skin and can aid in reducing scars. They also help to boost the ability of the next, and our most important ingredient.
• SenePlex® Complex is the mechanism that speeds up the cellular renewal process. Producing cells faster is the fundamental process that produces plumper, firmer, healthy, beautiful, more luminous skin.
• Retinyl Palmitate is a derivative of Vitamin A. It is effective in improving skin texture, color and tone.
• Tocopherol or Vitamin E is considered to be an antioxidant superstar.

How does the SenePlex® Complex provide moisture content to the different parts of your body?

• There are two ways to moisturize your skin: One is to replace water by eating and drinking; the other one is to attract moisture from the air. There's water all around us - we just don't see it. It's called water vapor. Think about it: When the relative humidity is 95%, you know it's very moist in the air.
• Different parts of your body have varying moisture contents. When SenePlex® penetrates the skin, it normalizes the moisture content for the part of the body it is applied. It won't alter the moisture content of your skin or provide additional moisture to any unneeded areas of the skin. The complex helps to balance and restore moisture content within areas of the skin where levels need to be increased. It's the skin and SenePlex® together that actually creates a restoration process. SenePlex® creates the mechanism for the cells and the body to balance the moisture content of the skin.

Indulge yourself in a spa facial!

During these dog days of summer, has all the air conditioning, sun and chlorine wreaked havoc on your skin? Is your face screaming for moisture? Try this:

• Instead of removing your SenseCosmetics® with Fooops®, use SeneDerm® Shea Butter Body Cream with SenePlex®. Gently massage it in, all over your face and your make-up will just melt away. It's true! (Remember the commercial for good old fashioned cold cream?) Then, gently place a warm wash cloth on your face and feel the steam and stress just fade away. Rinse and repeat with the warm wash cloth until the color is gone completely. For those with normal to oily skin, you are finished. No need to further moisturize. For those with normal to dry skin, you may choose to follow up with washing your face with your SeneDerm® with SenePlex® 3 in 1 Cleanser, and moisturize with your choice of SeneDerm® with SenePlex® Evening Moisturizers, Normal to Oily or Normal to Dry Evening Moisturizer. Your skin will feel amazing! This is one of Joni's favorite ways to treat herself at the end of a long day!

Ideal for post-shower or bathing to seal in moisture

• Apply your SeneDerm® Shea Butter Body Cream with SenePlex® immediately post shower, while your skin is still damp, to ensure that its humectants lock in the highest possible level of hydration. To layer SenePlex® complex, first moisturize with SeneDerm® Body Lotion.
• A small dollop size drop of SeneDerm® Shea Butter Body Cream with SenePlex® can be applied to damp, clean hair as a deep leave-in treatment for dry and extremely damaged hair. Comb through, place a shower cap on and run your blow dryer over the cap for approximately five minutes. The heat allows the hair follicles to open up and receive the nutrients. Leave on for 20 minutes and wash thoroughly, with very warm water followed by a cool water final rinse.
• SeneDerm® Shea Butter Body Cream with SenePlex® is a wonderful massage lubricant as it works deep into the tissue to repair skin damaged from dryness, cuts, old scars and over-exposure due to outdoor elements.
• To keep your hands and nails looking great you have to keep them protected: SeneDerm® Shea Butter Body Cream with SenePlex® works wonders on thin or brittle nails and protects them from the sun and chlorine.
• For the man in your life - don't forget to set a jar by his bed side for night time application that will help alleviate extremely dry and rough skin conditions.

Treating Rough, Dry Feet

• Use SeneDerm® Shea Butter Body Cream with SenePlex® on your CLEAN, MOIST feet every night, massaging the cream in well. You would do well to ALSO start the day with a dab!

Softening Cracked Heels

• Cracked heels are uncomfortable and not very pretty during the summer months. They really show in strappy, feminine sandals. During the winter you can hide them, but cold weather and indoor heat sap moisture away, nonetheless. Regardless of the season, your best bet is to exfoliate daily while you're in the shower; pumice stone or foot files (they're like nail files, only bigger) are great for softening calluses. Then carefully pat them dry and immediately apply SeneDerm® Shea Butter Body Cream with SenePlex®. It targets problem areas such as your heels and toe calluses. Before bed, slather it on and slip into a pair of socks for intense healing while you sleep.

Listen To Your Skin!

The tendency to over-moisturize undermines the skin's capacity to keep itself taut. Allow yourself to be guided by the changing condition of your skin - and don't be frightened to leave it bare occasionally.

• SKIN FACTOIDS
  * Skin is the largest organ of the body. It has two layers: The outer layer or EPIDERMIS produces sebum which is oil that makes the layer water-proof; the inner layer or DERMIS has oil (sebaceous) glands, sweat glands, nerves, blood vessels and hair follicles.
  * Skin helps to get rid of toxins.
  * 30,000 dead skin cells fall off the epidermis every minute. These dead skin cells make up at least 90% of the dust around the house.
  * Light skin has a higher tendency to wrinkle compared to dark skin.

Tips for Dry Skin

• Learn To Love Plants - Plants perform much the same job as a humidifier, keeping more moisture in the air. Keep them watered and see what a difference they can make. (This must be why Joni surrounds herself with plants in her home and in the office!)
• Exercise - Exercise increases blood flow and thus the supply of oxygen and nutrients to your skin. These factors help skin look dewy and firm, undermining dry skin's brittle stiffness.
• Water is your best friend! I feel pretty confident in saying you will probably never drink too much water!

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• Fragrances include:
  Chinese Gardenia - The Chinese Gardenia is derived from the flowers of Gardenia Florida which is a native of southeastern China . Gardenias were originally found only in China and Japan , but today there are over 200 different species of gardenia in existence throughout the world.
  Vanilla it tied to feelings of warmth, softness and caring. The scent has proven positive and beneficial effects beyond its association with current fashion, changing values or even childhood memories. It is a classic aroma.
  Ylang-Ylang is a fresh, floral, sweet and slightly fruity fragrance. The name means "flower of flowers" in the Asian dialect of Tagalog. In Indonesia , ylang-ylang flowers are spread across the bed of a newlywed couple.
• SenePlex® Complex is the mechanism that speeds up the cellular renewal process. Producing cells faster is the fundamental process that will produce plumper, firmer, and better looking luminous skin.
  SenePlex® Complex is an acid-free combination that increases skin cell renewal. It increases collagen production by contributing to skin firming. It evens skin tone by visibly minimizing the appearance of minor scaring, discoloration and age-related fine lines. A polysaccharide found in the algae calms irritation and promotes healing. It visibly reduces inflammation and redness in sensitive or irritated skin.

Fragrances can be classified into several families by the themes that are contained within. Here are just a few:

• Floral: Fragrances that are dominated by the scent of one or more types of flowers.
• Orientals or Ambers: A large fragrance class featuring vanilla and animal scents together with flowers and woods, also bringing to mind images of the Far East .
• Citrus: The light, fresh character of citrus notes is often combined with more feminine scents (flowers, fruits and Chypre).
• Aldehydic: Fragrances that incorporate the family of chemicals known as aldehydes which is an organic compound. Chanel No. 5 was the first aldehydic perfume.

SeneCa Parfum with SenePlex® is categorized as a Floral-Amber

What is Perfume?

• Perfume
  Perfume is the strongest concentrated form of fragrances. Women's fine fragrances are traditionally manufactured as perfume strength. SeneCa Parfum with SenePlex® can last all day and still be detected for several days even after a shower.
• Cologne
  Cologne is diluted in strength compared to perfume. Cologne is applied well as a short spray. You will often see women spray the air and walk into the mist to avoid getting too much fragrance on their skin and clothing. Cologne provides a fairly strong scent for the whole day. It is usually not detectable a day or two later after taking a shower etc.
• Eau de Toilette
  Eau de Toilette is a much diluted form of perfume used mostly in spray bottles. European women like to use the traditional perfume form of fragrance (believing that toilette is somehow inferior) while American women like convenience and often use the spray form of applying fragrances. Toilette is so diluted that it can be sprayed several times all over the body without applying too much fragrance on skin and clothing. The majority of fragrances sold in mass distribution markets are Eau de Toilette.

How is Perfume made?

Perfume is made from about 78% to 95% of specially denatured ethyl alcohol and a mixture of fragrant essential oils and aromatic compounds used to give a pleasant smell. The amount and type of oils and compounds dictate the strength category by which it is identified.

• Aromatic Compounds
  · Perfume extract: 20%-40% aromatic compounds
  · Eau de Parfum: 10-30% aromatic compounds
  · Eau de toilette: 5-20% aromatic compounds
  · Eau de Cologne: 2-3% aromatic compounds
• Essential Oils
  · Perfume is the costliest form of fragrance with a minimum of 22% of essential oils
  · Eau de Parfum comes next with between 15 and 22% essential oils
  · Eau de Toilette has 8 to 15 % essential oils
  · Eau de Cologne has only 4% essential oils

For those who crave super subtlety Eau de Fraiche with 1 to 3% essential oils is the lightest dilution of fragrance.

Fragrance Notes are used to describe the various scents within a fragrance. Fragrance develops at different stages based on the notes. Here is a summary of the three varying notes:

• Top Notes: Create the scents that form a person's initial impression of a perfume. The top note provides the "WoW" factor of a fragrance; as it can be somewhat bold. The aromas that contribute to top notes evaporate quickly.
• Middle Notes (Heart Note): Emerges as the top note fades. The middle note imparts the true personality and character of the fragrance. Scents from this note class surface anywhere from two minutes to one hour after the application of a perfume.
• Base Notes tenaciously hold the entire fragrance until the last impression disappears. The compounds of this layer are usually not identified until up to 30 minutes after the application of the perfume.

SeneCa Parfum with SenePlex® contains:
· Top Notes of: Italian Mandarin, Magnolia, Blackberry and Peony
· Middle Notes of: Chinese Gardenia, Orange Blossom, Bulgarian Rose and Ylang-Ylang
· Base Notes of: Oakmoss, Sandalwood, Musk and Vanilla

Always wait for the true smell of the SeneCa Parfum with SenePlex® to emerge after it is applied. This may take 5-10 minutes. Do not judge it immediately after it is applied. Fragrances can smell different on different people as the oils combine with everyone in a slightly different way.

Tips for Wearing Perfume

Apply SeneCa Parfum with SenePlex® to pulse points such as the folds in the crook of your elbow and back of knees, wrist, neck and cleavage. Make sure you do not rub wrists together as this crushes the layers. Always work up the body as the scent rises.

Spritzing a little SeneCa Parfum with SenePlex® into the air and walking through it is helpful as it diffuses the fragrance all over your body.

Keep your SeneCa Parfum with SenePlex® bottle away from direct heat and out of sunlight. You will certainly know if it has changed, as you'll notice that the fragrance will look darker in the bottle.

Put a few drops of SeneCa Parfum with SenePlex® onto an oil burner to scent your bedroom.

• SeneDerm® with SenePlex® Body Scrub
• SeneDerm® Face and Body Moisturizing Mask
• SeneDerm® with SenePlex® 3-in-1 Cleanser ( Normal to Oily)

The exfoliating ingredient that all of these above listed SeneGence® products have in common is our Volcanic Ash, collected from the exotic island of Vanuatu. It is one of the nucleus components of our entire product line.

Why do we use volcanic ash? Because of its amazing ability to attract impurities. Similarly, this ingredient is also remarkably successful at targeting impurities related to cigarette smoking and its effects on the skin.

How do we prepare the volcanic ash for use in SeneGence® products? We crush the granular form of the ash into different degrees of fine powder (depending upon the SeneGence® product it will be added to), because fine powders have the ability to absorb oil or water in much greater mass than the powder itself. Here's a picture for you: One pound of powdered ash could absorb up to two pounds of oil or water. It has the same effect on your skin - just from a smaller perspective.

* Product Tips

• SeneDerm® with SenePlex® Body Scrub softens and smoothes the thickest parts of your skin, such as the bottoms of your feet, elbows and hands. It can also be used on your face, but great care must be used not to apply the product with too much pressure from your fingertips. When used on your face, a follow-up cleansing can be done with the 3-in-1 Cleanser if you wish to reduce the residual feeling that the extra emollients provide.
• On alternate days when time does not allow you to use the SeneDerm® Face and Body Moisturizing Mask as a mask, it can be used as a superior polishing product that is both gentle and extremely effective. It contains the finest ground volcanic ash. Best results are attained when you polish after all make-up has been removed. After using of the Mask (as a scrub) follow with your choice of the SeneDerm® with SenePlex® 3-in-1 Cleansers, Normal to Oily or Normal to Dry.
• SeneDerm® with SenePlex® 3-in-1 Cleanser (Normal to Oily) is wonderful to use as an everyday cleanser because it not only aids in exfoliation, but helps maintain moisture content, restores the skins proper ph level and prepares your skin for the next step, that of moisturization.

What are the different types of exfoliators?

* There are two main types of exfoliators: Mechanical and chemical

• Mechanical exfoliating is skin treatment where the upper layers of dead skin cells are sloughed off using a loofah, sponge, brush or by other means. Mechanical exfoliating products contain minuscule pieces of grit that, when rubbed on your skin, dislodge the dead skin cells. The SeneGence® preferred grit comes from volcanic ash.
• Chemical exfoliating does the same task as their mechanical siblings but by using mild acids in place of the grit. Chemical exfoliating products usually contain alpha-hydroxy acids, beta-hydroxy acids, or salicylic acids.

Why do I need to exfoliate?

The average human generates a new layer of skin every two to four weeks. At the end of the cycle, the old, dead cells on the surface are shed. The skin will start to appear dull, the texture becomes rough and the skin's capacity to absorb moisturizing products becomes less. Stress, pollution and UV rays also tend to slow down epidermal turnover time. If the old, dead skin cells are not removed, they can clog the sebaceous pores, leading to superficial spots or blackheads. If you do not exfoliate on a regular basis your skin will become clogged with toxins and will not be able to breathe. This will result in dull, oily looking skin and may cause skin conditions such as acne. It also means that blood cannot circulate adequately, and toxins will continue to build up.

How often should I exfoliate?

It depends on how gentle the product is that you are using. All of our SeneGence® products are gentle enough to use every day. However, listen to your skin and you will be able to feel when it needs polishing the most. You should at least try to exfoliate your skin once or twice a week.

Women with cellulite should try to exfoliate the thighs daily, if possible. Alternatively, use an exfoliating hand glove when washing, in order to stimulate the blood circulation and dispose of toxic waste products.

Exfoliation tips:

• If you exfoliate regularly, keep moisturizer on your face at all times. Exfoliating causes the skin to dry out and dry skin is an invitation for skin to wrinkle.
• Brush dry skin before getting into the shower or bath. You can use a loofah, exfoliating gloves or a body exfoliating brush. Start at the soles of the feet and work your way up.
• Exfoliation and contact lenses
• Please: Use care exfoliating if you are a contact lens wearer, particularly with rigid gas permeable varieties. The tiny particles of ash can lodge underneath the lens and scratch your cornea! Keep your eyes shut while rinsing, and rinse well, as the particles can run down your face into your eyes from your forehead, even if you're cautious. This may seem self-evident, but you can't be too careful with your eyes!
• Never over exfoliate with excessively abrasive exfoliating products, or you run the risk of bursting the delicate blood vessels under the skin. If the vessels burst, your skin may appear permanently flushed. This condition, known as Telangiectasia, must then be treated using laser surgery.
• One of the reasons men's skin may tend to look more youthful than women's is because men tend to exfoliate daily when they shave.

* Mineral Oil (refined) is clear, odorless oil. It is very mild and can't become a solid and clog pores.
* Shea Butter, Coco Butter and Coconut Oil are all emollients that soften and soothe the skin. They contain vitamins and ingredients that the skin is partial to and they help to boost the ability of the . (keep reading!)
* SenePlex Complex® which is the mechanism that speeds up the cellular renewal process. Producing cells faster is the fundamental process that will produce plumper, firmer, better looking luminous skin.
* Retinyl Palmitate is a derivative of Vitamin A. It is effective in improving skin texture, color and tone. ¨ Tocopherol or Vitamin E is considered to be an antioxidant superstar.
* Sodium Hyaluronate is a humectant, which is an ingredient that attracts moisture from the atmosphere. Sodium Hyaluronate is about 100 times more effective as a humectant than Glycerin.
* Volcanic Ash, from Vanuatu, is our natural exfoliate. It gently polishes the skin while stimulating circulation to remove superficial dead skin cells, producing a healthier glow to the skin.

The skin naturally exfoliates by shedding its dead top layers however, you will exfoliate mechanically by using our Body Pooof and Body Scrub.

Use SeneDerm® with SenePlex® Body Scrub on cleansed, damp skin.

Rest your thumb against your skin (this ensures that you don't use the full power of your arm) and use very light, circular movements.

Never rub your skin until it changes color and do not use any exfoliating product near your eyes.

Face: Exfoliate at least once a week to remove dead skin cells and help your products (including sunscreen and moisturizers) penetrate deeper into the epidermis and become more effective.

Body: Exfoliate prior to applying your self tanner for an even and natural glow

Bikini Area: Exfoliating regularly will help prevent ingrown hairs and promotes smoother skin.

• Butylene Glycol is a humectant or humidifying agent and a delivery ingredient used in cosmetics to keep products from melting in high heat or from freezing when it is cold. It also aids in helping the active ingredients penetrate into the skin.
• Caprylic/Capric Triglyceride is derived from coconuts and is considered to be an excellent emollient and thickening agent.
• Squalene is a natural organic compound. The botanical source is derived and extracted from olives. Squalene is used as a natural, oil-free moisturizer. It contains essential fatty acids.
• Simmondsia Chinesis Seed Oil (Jojoba), helps promote healing of the skin in many ways. It has antimicrobial properties, which means it actually discourages the growth of some bacterial and fungal microbes that attack the skin. In addition, the chemical composition of jojoba closely resembles that of the skin's natural sebum, so it is easily absorbed and rarely causes allergic reactions, even for those individuals with the most sensitive skin.
• SenePlex® Complex is the combination of unique ingredients and raw materials contained within a delivery system that allows for penetration and delivery of the SenePlex® actives into the second layer of skin, the dermis. SenePlex® Complex is an active ingredient that is called a kinetic enzyme. That means SenePlex® Complex, when delivered into the skin, creates energy that makes cells grow from the bottom layer up to the surface layer at a faster rate . therefore, increasing the cellular renewal process by an average of over 23% per user - independent laboratory tested and verified! Which, in turn increases the skin's:

  1. Moisturization (more natural moisture in cells)
  2. Luminosity (light reflects off of moisture in cells)
  3. Firmness & Elasticity (natural collagen and elastin improve skin's performance by almost 50% per user within 8 weeks of use!)

Why is there no shea butter in our SeneDerm® with SenePlex® Moisturizing Hand and Body Lotion? Because we substituted the shea butter for Squalene. Squalene is one of the natural ingredients we use because of its oil free moisturizing capabilities.

Why is there a fragrance in our Moisturizing Hand and Body Lotion? The first thing someone does when they test a product is to smell it. In the first 10 seconds they do that, they have already created an image of how they think this product will perform based upon the look and smell of the product. The wrong smell will make a negative impact, so we try to make the product look nice, smell nice and feel nice simply for that emotional satisfaction. The combination of the ingredients contained within the formulation actually produces a slightly pungent smell, there fore we have added a light fragrance to enhance the scent.

Why do we use fragrances and 100% completely natural scents within our products? We use Natural Essential Oils as a scent and as a delivery system. Most natural essential oils, with the exception of lavender and a few others smell horrible! That is why we use both essential oils and some fragrances.

What is the difference between a mechanical shield and a chemical shield? A chemical shield requires certain chemicals that will react with the UV light and block the rays from the skin. A mechanical shield has nothing to do with chemicals. It is a protective covering; like placing a garment over your skin for protection from sun exposure.

Is there a mechanical shield in the Moisturizing Hand and Body Lotion? No, the Moisturizing Hand and Body Lotion does not offer a mechanical shield because there is no long lasting color pigment in the formula.

Why do my hands seem so much dryer than the rest of my skin? Your hands are usually more often exposed to water, cold, heat and extreme elements such as sunlight. Did you know that handling paper will draw off moisture from your skin? Our hands tend to require more moisturizing care; adding moisture and just as important, covering the skin with a protective coating that helps to 'seal in' the moisture when applied.

How can I best moisturize my body? There is no better time to moisturize than immediately after your bath or shower. Treat yourself to a warm (not hot) bath infused with our moisturizing Foaming Milk Bath with SenePlex® Complex or shower with our Body Wash. While your skin is still plump and hydrated (meaning - do not dry your skin completely. It is best to apply moisturizers to your skin when slightly damp. The larger molecules of the lotion that cover the skin's surface will help to 'seal into' your skin the moisture derived from the water of your bath or shower), smooth onto your skin SeneDerm® with SenePlex® Moisturizing Hand and Body Lotion to help maintain the proper moisture content for your skin.

Treat Someone Special! Give your partner a mental makeover.with a hand massage! Hold your hand with your partner's palm facing upwards, and your thumbs opposite each other, resting on the center of your partner's palm. Knead their palm with your thumbs and work your way up the soft pad at the base of the thumb and the palm itself. Massage the thumb and each of the fingers one at a time, pulling gently on each one as you go. While the hands are often ignored, this feels